The Dawkins Illusion

In the midst of reading Richard Dawkins' latest non-fiction bestseller, The God Delusion, I came across the following article: The Dawkins Illusion - New English Review

I must disagree with one particular aspect of the reviewer's article. The author, Colin Bower, states that Dawkins is covering the same ground as other academics such as Sam Harris and Daniel Dennett and shouldn't be bothered. Unfortunately, atheism is not a well-received lifestyle choice and this book by Dawkins goes a long way to making the ideas and "memes" of atheism palatable to a wider audience. The book is so accessible! And it is not intended to be a scholarly discourse on the history of atheism -- Dawkins even states in his first chapters that he is trying to create a "consciousness-raising" for those who may not know much about evolution or atheism. In this regard, he succeeds admirably.